The Book

“I want you to think about a time when you went after something with every fiber of your being. It could have been a job interview, a promotion, a major client, a chance to start your own business, or perhaps even a date with that special someone. On the surface, all advantages pointed in your favor. The tale of the tape leaned heavily in your direction from top to bottom. Technically and statistically, you were a lock. The optics painted the perfect picture that featured you as the ideal choice. Why not you, right? Yet after pouring everything you had into whatever it was you were going after, it wasn’t enough. You didn’t get the promotion. The client chose a different company. Your pitch fell flat. You were once again passed over for someone else. Game over, you lost. I’m telling you right now, stay woke! There is a game being played with rules that are sometimes unspoken. How can you win under those circumstances? How can you expect to have a chance if you don’t have all the tools? If you can relate to coming up a hair short despite checking all the boxes, then consider what you have in your hand to be the other team’s playbook.” – Excerpt from the Introduction